4 Essential Tips About How To ...

Youtube is a powerful social media although many companies avoid using it for several reasons. For the 18-34 age range this is the most used cable network. People spend their time to watch every month 6 billion hours of video. This score increases by 50% in one year according to the study of Mushroom Network. So Youtube offers many opportunities for your business that you need to know how to optimize it.

1. Target your audience

The statistics above show that you can reach a large part of customers as it is the second most popular search engine in the world. But even if you can reach all kind of audience, you can get easily lost. First you must analyze the habits of your potential customers: which kind of videos did they watch? We can distinguish clearly two types: educational (How to…, documentaries) or entertainment (humoristic videos…).

Extract of the top result Youtube search bar 

2. Succeed in conversion

A video is much more efficient to spread the word than a text. So you have to clearly establish a strategy. Your video must show a message and the values of your company. People now tend to prefer watching videos than reading texts. It is easier for the clients to be concentrated and to understand things when it is a video.

3. Don’t neglect SEO

SEO strategy is also really relevant to use on Youtube. The principle reminds the same as in other social media. You need to find relevant keyword tags linked to your business. Moreover, the title of your video must be relevant and easy to find for the user. Your description should also use as many keywords as possible. One of the main metrics for Youtube is the number of time users spend on a video. Your viewers should not only open your video and closed it immediately, you must try that they remind here. Do not ignore your engagement with the users. It is important that users also comment, like or share your videos. Do not forget to add a CTA to your website. It is a link that you insert on your video under a graphic form (it can be a button, a banner…).

4. Manage your Youtube channel with tools

Many companies think they need too many budgets and capabilities to open a Youtube Channel. In fact it is more easy to use than it looks. With new smartphones you can shoot good quality videos without professional equipment. Many software like Vyond will help you to edit your video. You can manage this social media thanks to Hootsuite which will also provide you statistics. The topics of your video can at the beginning be quite simple such as presenting your business, your product and how to use it…

These tips show you how important it is for your business to use Youtube and how to use it.


Top 8 reasons why you should a...

Twitter is an excellent communication tool that enables you to build relevant business strategies for your business. With its short messages, supported with links, photos or videos, you can create a great community. Twitter is one of the most fastest social media where followers are engaged and actively participate by retweeting.
So let’s take a look at the reasons why you should ABSOLUTELY use Twitter for your business.

A monitoring tool

Twitter’s primary function is to communicate and interact in real time with your followers but you can also consider it as a source of information to keep you up to date of all the latest news, trends and what’s happening on the web.
So if you choose to follow your competitors of the industry you’re interested in, you will be kept informed in real time of each of their moves.
You can also follow specific hashtags and thus, easily receive all the information you need. Twitter search is a great feature as well to start a strategic monitoring on a specific topic.

Increase your website traffic

There are several ways to generate traffic to your website with a tweet.You can put links in your bio, that refers to an article from your blog or website, which will drive your followers to your website. If you’re often sharing new and engaging content, people will see you as a great source of information and thus will become regular readers of your content.

Going viral on Twitter

Twitter gives you the opportunity to express yourself freely and to spread your information. When Tweeting, you should optimize your posts with links, appropriate hashtags, photos and videos. You will, then, get more and more followers, go viral and even create a buzz .

Manage your online reputation

Whether your company is on Twitter or not, your customers, your competitors will talk about you at some point.
While you have no control over these talks, you can still change how they see you by participating in these conversations.
For example, the lack of reaction to criticism from a unhappy customer would have a negative impact on your company’s image and reputation. Twitter will allow you to quickly respond to it and at the same time give you the opportunity to show that you are listening to your customers and that you are coming up with solutions to their problems.

A way to interact with your audience

On Twitter, you can inform about your products or services but it’s provides you, also, another way to engage, interact and discover your followers/clients - their preferences, what they like, dislike and their thoughts about you and even resolve their problems. If you are a small business, Twitter represents an excellent opportunity to find potential new customers.
Having your customers’ feedback is crucial for your business to build up a better social media marketing strategy with in order to improve, expand and make your brand more successful.

A customer support

On Twitter, everything happens in quickly and in real time, so having an account on this platform i an excellent advantage to handle customer support.
Indeed, you can to track what people are referring to your brand and if you run across negative responses or opinions from clients, you can fix it quickly to not let the situation becoming worse.

Share your events

When you organize an event, do not hesitate to do a Live Tweet. This allows everyone to participate remotely in real time. Your communication will be more dynamic. You can chat live with your followers and reply individually to each of them.

Meeting influencers who will make promote your business

Everyone is accessible on twitter, you can contact anyone you want. So it’s a great way to build relationship with leaders who have influence in your industry - influencers or journalists. You should begin engaging with them by curating their content, citing and retweet them in your posts. If you create a connection through Twitter they will make you look good and make your audience even bigger.

 

So, to conclude, Twitter is not a social media that you should set aside. It will definitely help you to boost your website traffic and generate leads. It will allow you to interact in real time with your audience but also to monitor your competitors and what your followers think about you.
After reading all these reasons, are you convinced ?


At What Time to Post On Facebo...

“At what time can I get more likes on my Instagram post?”. Whatever you are on your personal or on your company account, we have already all asked ourselves this question. This is clearly relevant when you have a company and you want to target potential customers. Many parameters must be taken into account that we will discuss about. We gathered these data thanks to Hootsuite.

The seasonality of your sector

Your post will not have the same impact following the period of the year. For example, in the E commerce, the pic of your audience should be during sales time or Christmas. If you are a services company, you can bounce your audience topics off.

The profile of your audience

Above all, the best strategy is to target your audience. First which type of company are you: B2B or B2C? If you are a B2C company, you must also know the profile and thelifestyle of your potential customers. For example if you want to target a teenager or a young mother, you would neither publish the same post nor at the same hour. Thus a teenager will be more available after school while a businesswoman and man will be during the morning. It also depends on the location of your audience. For example, If your potential clients live in different time zone, it can be interesting to choose an intermediate hour that could fit with both destinations.

Best time on Linkedin

Linkedin offered analytics on its app to study your post performance. As it is a professional social media, your pic of audience is evaluated during work time. Monday and Wednesday are the most effective days and on the contrary Sunday is the worst one. In the same time, publishing in the morning seems the best strategy to adopt.

Best time on Facebook

As Facebook is the most popular social media and can target a large variety of profiles, this is also one of the social networks where it is the most difficult to distinguish itself. You could think, as it is an entertainment media, that you have more opportunities on weekends. In fact, it is not the case. The most optimized period seems during lunch break between Wednesday and Friday.

Best time on Instagram

Instagram is currently one of the most attractive social media. Today especially in the retail sector, it is absolutely necessary for a company to have an account. Best time to post on this social media appears between 12pm and 7pm during all the days of the week, except Sunday. Instagram is the most difficult social network to analyze as it presents many opportunities. It is really important for this media to also think in term of sectors. For example, pictures related to food will have a pic of audience around midday.

Best time on Twitter

Twitter is a huge source of opportunity as you can directly interact with your audience and provide consumer services. Also you must be very reactive as a tweet disappears very quickly from top results. A pic of audience appears on Tuesday and is very high in the morning especially around 10am.

Compare with your best competitors

It can be interesting to analyze the strategies of successful competitors. They have often sophisticated analytics tools that allow them to choose the most effective schedule. You can get inspiration and for example choose a slightly time lag. Thus, you could avoid strong competitors.

This article shows you that the best opportunities on social media are not necessary what we could think. For example, Saturday or in the evening when people are not working, are not really the most effective hours. It is also the period of time where the competition is the highest.


6 reasons why you should integ...

For those who don’t know Pinterest, it can be summarized as a social network that allows you to pin inspiring ideas and images in a board.
This easy and simple social media can have a huge impact on your business.

Whether you are an entrepreneur, a craftsman or a head of a company, it is essential to choose the right social media to communicate. Many choose Facebook, Instagram or Twitter while other social media may be more relevant and effective. Pinterest, often set aside, can be the right choice to make.

Here are 6 reasons why you should integrate Pinterest in your social media strategy.

1- A great way to highlight your products

Pinterest’s concept is to pin images. If your aiming to show your products or services, this is a social media made for you!
As the links to your products or services are displayed as images, you can highlight your products very easily and in an aesthetic way. Whether you are a sports coach, a designer, architect, or any other profession that can be highlighted visually, it may be interesting for you to use Pinterest. Even if your are working in B2B , you can also use it by putting your services via infographics for example.

This platform can also be a productive method to initiate brand performance. You can show and teach your customers how to use your products or services. Often written or video instruction manual are boring and everybody ignore them. Pinterest offers you the opportunity to provide product training in an enjoyable and educational way that your customers will appreciate to see.

2. Improves your SEO & drives traffic

On Pinterest, each pin has a title and a description. To optimize this, you can insert hashtags, inspired by the keywords offered by the social media.

So this improves the chances for your images to be found by your target audience. Especially since Pinterest is based on sharing content, your pin has a longer lifespan than a message on other social media like Twitter or Facebook.

With each new pin, you get a link to your website. Thanks to these backlinks, your website receives organic traffic, which leads to a better referencing on search engines. Eventually, these pins will continue to generate traffic on your website automatically and thus increase your leads and sales.

3. Pinterest users are willing to buy your products

Users are coming on Pinterest in order to find inspiration, ideas and discover new products, new brands thanks to promoted pins. So they are already in a purchasing perspective.

Thanks to the “shop the look” feature, you can indicate exactly where the product is in the image. A point is then displayed, which allows users to either be redirected to the product page on your website, or then directly to buy via Pinterest. It’s a really efficient shopping feature to increase your sales.

4. Stay up to date about your competitors

Thanks to its various features, Pinterest is also a great curation tool. Once you have created your account, you can subscribe to other users' accounts. Then can see their images pinned, and re-spin them to your own board. Using Pinterest for your business is therefore also a good way to perform competitive intelligence. In this way, you stay informed about your competitors and your expertise field’s latest trends.

You can invite your team members to join you on a collaborative board. This way, you can benefit from each other findings. If you want your work to be shared only with the users you choose, you can also choose a board in “secret mode”.

5. Stay up to date about your audience

You can see your competitors but also your followers, and so discover what they like.
Pinterest is a good social media to explore latest trends, to find what users share and use this information to rank your products.. To know more about your followers and what influence them, you can simply follow them.

6. Time saving

One of Pinterest biggest advantage, is that all your actions can be automated. From pins to board creation, everything can be done automatic thanks to 2 plugins, really easy to use, called Tailwind and Boardbooster. They can help you save your time if you’re aiming to develop your activity on this social media.

 

That are 6 good reasons for using Pinterest. This social media is not to be set aside. For some activities, this may even be the most relevant choice. It offers you the opportunity to boost your ROI, drive traffic, leads and sales.


Design The Perfect Call To Act...

Have you already seen a button at the end of an article or of a website page saying “subscribe here”? It is used to attract visitors to do a precise action: for example, subscribe to a newsletter, to an offer or a link towards a contact form. Some methods must be followed to convert a visitor into a prospect. Indeed this can be a good way to collect data about potential customers.

1. Find the good format

It can be a button or a banner with texts on it… You have multiple choices, but you must think what is the most relevant for your audience. You should ask the question: Would it be more catchy if you put this banner at this place? You should not put too many CTA so visitors do not get lost. It must not be also too big so that it does not seem aggressive.

For example on the Pimsheep landing page, you can see two different types of CTA : a fixed one in the middle and an animated button on one side.

2. Find the position of your CTA

Your CTA can be static or on the contrary animated. It can be a static bar that is rooted on the website or an animated one that appears on the side of your page. The purpose is to catch the attention of your visitors. You can also animate your CTA, for example once you click on the Pimclick button, a chatbot appeared so the visitor can interact. It is important to adapt your CTAs to all your profile of audience. Also it must be available on mobile phone as today 60% of the traffic is on this device.

3. Text or image?

Studies show that the conversion rate is weaker for a CTA image than for a text or a button. It can be relevant if you want to show your product. You can add an animation so that the visitor understand that it is a CTA.

4. Personalize your Text

Your text can be totally explicit and clear for the user: “Click here”. Or, it can describe an action “try a Demo”, “Download here”.
It is important to conjugate your verb at the imperative form
If your CTA represents an occasional event such as sales, you can play on the urgency: “-50% until XX” or “Only two models left”.
You can also personalize your website depending on users’ location, the gender or following the way your audience enter the page.
Another idea is to create a catchy sentence that will surprise and attract the curiosity of your visitor.

These tips can help you to design the best CTA, you just have to add a bit of your imagination now.


Top 5 paid social media manage...

As a company, you are most likely to have at least one account on social networks. If you have several, this is where the difficulties start. Most people create their profiles or pages but fail to manage their publications.
So the need for effective social media management (SMM) tools - that allow you to easily manage one or more profiles at the same time- is increasing. These tools can help you to schedule and supervise your captions/ posts from, most of the time, a single dashboard. In addition, they boost your traffic, likes and followers - all in one tools !

But you might wonder what are the best SMM tools ? We listed the top 10 most crucial social media management tools to guide you in making the right choice. Through this article, you'll learn about different tools and their prices.

1)Buffer

Buffer is a very good SMM that can helps you to set up a consistent planning of your posts for your different social media. You are able to easily schedule and add to the queue different contents like photos, videos, articles, even from your mobile. It’s also available as Chrome or Firefox extensions which allows you to get valuable information about the traffic generated on your content.
With Buffer Reply, you’ll be able to respond to conversations on your different platforms, answer customer requests and share an inbox with you team members for a better collaboration.
The last product is Buffer Analyze which, as the name suggests, allows you evaluate your performance, provides you reports and insights to improve yourself.

Buffer has several plans according to its different products (Publish, Analyze and Reply). All of them offer a free trial of 7 days to 14 days maximum.
For the “Publish” package, it starts from 15$/month to 99$/month. The “Reply” one to 50$ to 225$/month and “Analyze” has just one plan for 50$/month.

Buffer supports: Facebook, Twitter, Instagram, LinkedIn, Pinterest. It also gives the opportunity to use Pablo, a tool to create your design even if you’re not a designer. It’s really easy to use and quickly to understand. Finally, it’s a big reference on the social media market, with Hootsuite.

2)Hootsuite

With Buffer, it’s one of the most popular SMM tools. If you’re looking for commitment, good publishing features, relevant performance analysis and a tool to manage your campaigns, then Hootsuite is THE tool you need. Integrated into more than 25 networks (Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube etc), it allows you to measure and follow the performance of your posts thanks to a dashboard. It enables you to plan messages and tweets, track conversations, manage an unlimited number of profiles and display Google Analytics.

But on its biggest strengths is to facilitate public engagement. Hootsuite utilizes numerous Streams instead of an 'inbox' to manage involvement. It's possible to set up streams for each social media to monitor its own content. It facilitate also collaboration within a team. Indeed, on a single dashboard, anyone on your team, can respond quickly to messages, mentions and comments. You have the possibility to assign one specific person or a team.

Another Hootsuite useful feature is its ability to target your posts and share content with your clients based on your location, language and demographics, allowing you to reach and communicate with your online audience in an intelligent and efficient manner.

For each of its plans, Hootsuite offers a 30 days free trial in a first time. You can then switch to the professional account for 19$/month. If you are a team, you can use the «team» package at 99$/month to be able to delegate tasks directly on the dashboard.

Hootsuite can be a complex platform for young social media beginners and it can take little time to get used to it.

3)Sendible

Sendible allows you to manage your messages and comments from networks such as Facebook, Twitter, etc. By using a single platform, Sendible makes it easy for you to manage your different online accounts. using a single platform.

This all-in-one tool is great for a marketer as it helps you create content and keep your editorial calendar active. You’ll be able to track each mentions of your company and even respond immediately to comments. Moreover, each message is analysed, highlighted according to their urgency, which enables you to prioritize important mentions and to process messages requiring an immediate response.

Like other Buffer and Hootsuite, Sensible allows you to communicate with your followers but also to follow, analyze and measure your campaigns’ performance. It provides detailed reports about the commitment of your audience and finally some automation tools such as automatic answer to messages on Twitter or Instagram for example.

Sendible prices vary depending on whether you subscribe for monthly or yearly package (with a discount of 15% for yearly subscription).Each plans are designed for one type of businesses, from entrepreneurs to startup and large companies.
Unlike Hootsuite, geographic keyword monitoring is not that accurate and if you intend to manage an account with a high volume of messages in real time, it might not be the best tool as it might take hours to appear.

4)Sprout Social

Sprout Social is another very effective SMM tool that has a publishing system to post your messages on social networks. You can plan them and it will redirect all messages to a single inbox so you can easily manage multiple profiles at the same time. 

You can also obtain analysis reports of your activities which are quite detailed as you can see the performance of your posts as well as the growth of your community and demographics. 

Besides, Sprout Social enables you to collaborate with all your team and assign tasks to the most appropriate team members.

Sprout Social offers 3 types of packages: Standard - 99$/month, Professional - 149$/month and Advanced - 249$/ month. “Standard” plan has all the basics features and allows you to manage up to 10 profils. In the “professional” one you can add 15 profils and have access to detailed reports. Finally, the “advanced” can have 20 profils and all Sprout features.
The main cons of this tool is the price that can represent huge amount of investment for some teams.

5)Agorapulse

Agorapulse is the perfect tool if you’re aiming to listen to your followers and to build a real relationship with them. It collects all the incoming comments and messages on your different social media, rank the most important ones and it makes sure that you respond to them.

It also provides updates on your social content and uses a social media inbox.
In addition, you can receive custom reports with the details of your performance which are presented in Powerpoint.

Like Sendible prices vary if you choose monthly or yearly packages (with a 10% discount for yearly subscription). The medium plan already starts by allowing 2 users and 10 social media profiles but is quite expensive - 89$/ month. The rest of packages - Large, X-Large and Entreprise - are more adapted for agencies or bigger companies.

The main cons of Agorapulse is that it doesn’t support Google + and Pinterest and it can be quite complex for beginners.


3 Reasons Why Your Small Busin...

Whatever it is, one thing is sure: not taking advantage of social media is a huge loss for smaller companies.

Despite the fact that it’s been proven by numerous studies, you will still find small business owners that are not using the power of social media. Indeed, almost 30% companies do not use them. The profile of those firms is SME. 

But here are the significant reasons why you, as a small business, you should use social media. 

For your business visibility 

Many entrepreneurs think that only the perfect product or services matter to succeed. In fact, you also must think in your business plan about a strategy to attract your customers. Otherwise, your company will fail. You must look after your potential clients. This is why you must implement a social media strategy. It is the easiest and cheapest way to increase your visibility. This “Inbound marketing” consists in publishing content so that more visitors go to your website and increase your visibility, especially on the google search bar. 

You must present the services and values of your company. This strategy is also applied by large corporate. For example, Dove is very famous for its campaign #Realbeauty. It promotes beauty whatever your body and reach the 70% of women that did not feel represented in advertising. Dove was a pioneer for self esteem and no retouch photographies. The brand called Ogilvy, an advertising agency to achieve the campaign. They spent a huge budget but they were elected as one of the best ads in the world and it increased their profits by $3B in three years.

Credit to Dove's Real Beauty Campaign

You do not have to spend a huge budget but you can ask for community and social media management services that fit with your budget and advisers that help you to find the best strategy for your company. 

It creates engagement

Your presence on social media will make you gain trust among potential clients. If you nurture a link between your audience and your brand by commenting, liking, answering to questions, sharing content, you will have a better engagement rate. If you show that, behind your company, there are humanity and values, it will boost your sales. 

Studies also show that it is harder for a brand to gain a new client than keeping a current one. So it is relevant to prioritize and manage your clients’ engagement. 

Increase your website traffic and sales 

You should prefer the quality over the quantity of your content. Patience is the key of success because you must nurture your audience before you succeed in transforming it into clients. 

You should study the different opportunities that offer social media. For example, Instagram is the most effective social network to boost your traffic. Instagram has a traffic growth increasing by 114% per year (from leading social networks to US websites) while it has only improved by 9% on Facebook. 

So in e-commerce, Instagram seems to have more opportunities for your business. Indeed, in this social media, you can add tags on your pictures that are directly link to a product in your website. It represents a source of information for the client. Once trust is acquired you will convert it into sales. 

 

Today, the competition is so big that you need to take every opportunity into account. Social Media is one of the key for success so you should not neglect it. 


Over 50% of Google searches re...

Because it became the world's leading search engine, ranking well on Google is crucial for many companies. SEO  can be critical  for their achievement. But, last june, for the first time, less than one out of every two Google searches is followed by a click on the results.

How many times a day do you use Google as a search engine? And how often do you find the answer to your question on the first page ? More and more often ! Either because Google provides it directly (translation, hotels, flights...), or because you just have to read the summary of the most relevant pages (the rich snippets),  gathered on the right column.

Zero-click trend

According to Jumpshot's datas - marketing analytics firm - Rand Fishkin, founder of the specialized search engine Sparktoro, came up is this analysis : 50.3% of requests made on Google in the US in June 2019 did not result in any click. 

 

Credit: Rand Fishkin / SparkToro

 

Looking at the figures of second quarter of 2019, 45.25% resulted in organic clicks, 4.42% led to clicks on ads. but nearly 6% of clicks were directed to domains owned by Google (Maps, Youtube, Images, etc.). Which leaves just over 44% for the rest of the web.

As reported by Jumpshop’s data, here are several reasons of these changes:

  • Clicks are being encouraged by google's increased use of snippets in search results. When customers can obtain the information that they're looking for straight into search results, they're not as willing to click on search outcomes.
  • Changes Google has generated to ads have contributed to a growth in the amount of searches which lead to clicks on ads.

According to Fishkin, the share of these “zero-click” searches has been steadily increasing since 2016 – they represented 43% of the total. In three and a half years, sponsored research results doubled from 2% to 4%.

A trend even more obvious on mobile

This trend is important because the majority of searches are done on Google. According to Jumpshot figures, 94% of online searches are carried out through a search engine belonging to Google (classic search, Google Images, Youtube, Google Maps, Google Shopping, etc.). Google’s competitors are struggling to convince Internet users, who are visibly satisfied with the results.

 Credit: Rand Fishkin / SparkToro

 

Another factor to consider is that we are increasingly using our mobile phone (and less and less often a computer) to do internet research. And on mobile, the zero-click trend is even more obvious: in June 2019, nearly 62% of searches stopped at the simple reading of the results obtained (vs. 33.7% on PC). Clicks so-called «organic» results (not sponsored) decreased by 14 points compared to 2016 and sponsored content have more than tripled.

Several factors can explain this phenomenon, such as the nature of mobile requests and the imposing place taken by the enriched results on our small mobile screens. This trend is not without consequences for users and publishers of Internet sites.

The end of SEO ?

Jumpshot's data makes it crystal clear that SEO is changing and is no longer the same it was even just two or three years ago.

Zero-click searches don't necessarily mean there are not any opportunities for companies.
Your business is still in front of consumers eyes by showing up for keywords. Appearing in a SERP can still provide authority and visibility and can be compared to being on an advertisement poster.
Fishkin pointed out the opportunities which are still reachable for SEOs by saying that "The big goals of advertising have always been to create awareness, increase exposure, and share information”.

He ended up with several options for companies such as :

  • To capitalize on zero-click searches
  • Submitting and optimizing content for properties like Google Images, Google Maps and Youtube
  • Identifying keywords that have greater CTR
  • Reducing investment in SEO and invest in paid ads

Wrapping up

SEO as we knew it is disappearing and evolving. Agencies and businesses will have to adapt if they want to move forward. Behavior is an ever-changing thing, that's the reason why it's essential for companies to invest in long-term search engine optimization campaigns to follow up situations like this.


Why you should use Instagram S...

Instagram Stories allows users to create pictures and video that disappears after 24 hours. You might think at first that this is useless and unworthy to spend times on this tool. But, it's more than 500 millions of user per day makes it one of the most popular social media features in the world. Knowing that 80% of instagramers follow brands, it’s an opportunity you must seized.

The ability to post a wide range of content

Instagram Stories gives you the freedom to create various content. You can literally post whatever you would like, without needing to be worried about spoiling your Instagram feed. Unlike pictures you post to a regular Instagram profile, people you post to a Story can be decorated using drawings, emojis and text ; making your content more eye catching or in accordance with your branding. You can also tag people on Instagram Stories by putting a @ symbol in front of users' names from the article description or comments.
Do you want to present your new product or service? Do you want to provide your followers a behind-the-scenes of your office ? Announcing the winner of one's social networking competition? From promotional photos and videos to more fun or serious content, everything is possible. So what are you waiting for ? Let your imagination run wild and create !

Boost your visibility and your audience

Being an organization, your main concern should be searching for new ways to increase your visibility and your audience. Growing brand awareness is one of Instagram's major strengths.
Stories appear on both the home page (people you follow), and also in searches (people you don’t follow). So whether users subscribe to your account or not, your stories take up space on the social network, which increases your chances to be seen.
You can use the location tags onto your Instagram Stories boost your company's fame and visibility in local or worldwide. Just like in regular captions, you can include hashtags in your stories to make your business easier to find among other users.

Engage your audience

It is critical to maintain the communication with your followers and to get them more involved. Instagram stories is the perfect tool to have real time interactions and create a real community, more easily than by conventional posts.
Stories make it possible to make them react to several proposals by setting up polls. It's also a good method to collect information and see what your own followers like (or don't like).
With the “Ask me anything” feature, you will be able to directly interact and ask them questions - and vice versa. Again it’s an opportunity to learn more about your audience and to build a real relationship.
Finally, you must tag other brands or influencers because it will raise awareness and your odds to be seen and to be tagged in return.

Drive traffic to your own website

Yes Instagram Stories can also bring more traffic to your website by posting content to redirect your followers so shop your products or services. To do so, you can use the “Swipe up” item. If you incorporate it with some catchy call to action, its will to automatically guide them to your landing pages, blog, e-commerce business, …
Instagram provides product stickers too. Users can click on the notification of the item they want and directly access and shop it to your website.

Wrapping up

Instagram stories gives you more freedom and flexibility. If you’re aiming to boost your audience and create a real community around your business, then, it should definitely be part of your social media strategy.
There are much more existing tools you can use, such as lives - they are becoming more and more powerful these days.
It’s up to you to show your creativity with unique and original content by using all Instagram features whatever you're aiming to achieve.


5 Essential Tips to generate L...

Have you already received a cold message on LinkedIn from a vague contact that looks like more a spam to you? You have here the perfect example of Don’t to prospect on LinkedIn. So what are the solutions to generate leads?

1. Target your audience

LinkedIn has a huge resource of executives with 590 million users. Moreover the social media provides detailed information about the person’s background but also about a company or a job advertisement. The coding system of LinkedIn also allows you to maximize your research and to offer you a concrete content and contacts with common factors. A lead is an established contact that could be transformed into a potential client. But it can be difficult to create a real commitment with your audience and you can often be disappointed by your return on investment. You must be active and develop a true marketing strategy to generate leads. Many business developers think they must gain as many connections as possible by adding people without checking if it has an interest. So you must target particular prospects to generate more leads.

2.Use tools for research

Once you have targeted the profile of your audience, you can use the LinkedIn search features. It represents a great opportunity as you can select different criteria. For a person, you can choose the name of his company, his location, his job and see shared connections. For a company, you can search by sectors or following the employees working here.

Added to this tool, you can also use the LinkedIn sale navigator which was especially created for sales teams. With this tool you can add your list of leads and use further research filters. LinkedIn also provides you prospects’ suggestions, a dashboard of your deals and news.

3. Optimize your profile and content

Your LinkedIn page must appear credible for your contacts. It is important to provide a maximum of information about your activity. Your account must also be active. It is relevant to create content, articles that answer the questions and issues of your audience. Your content can show the different events in which you were involved. Do not hesitate to engage with your contacts. For example, you can like, comment or share similar posts of your contact. In your post, you can tag recommended people to attract more leads.

4. Create and maintain a relationship with your leads.

When you meet a new potential client, instead of giving a visit card that has huge chance to get lost, you can give your linkedin QR code of the app. It is the icon on the right of the search features.

Once you have a connection with him you can try to contact him. Too often people send to their leads an informal message which is only a copy paste addressed to thousands of them. It has no interest to send an email immediately after a connection established. On the contrary, you should personalize your message. For example, you can begin it such as : “Hello (Name), I saw that you are working at (Name of the company)”. Once the client has answered, you need to evaluate if he is ready or not for a meeting. Do not relaunch too frequently, no more than twice a year.

5. Use sponsored content and inMail

Sponsored content is posts that appear on the news feed of the user, without being connected to the author. LinkedIn has expanded the functionality to mail. This option can send to a targeted audience a personalized message. For example, you can send them invitation for an event or a sales promotion.

 

These advices represent a basic and easy method to generate Leads. It is the most optimized way to gain clients so now let’s try it!