Top 8 reasons why you should absolutely use Twitter for your business
Twitter is an excellent communication tool that enables you to build relevant business strategies for your business. With its short messages, supported with links, photos or videos, you can create a great community. Twitter is one of the most fastest social media where followers are engaged and actively participate by retweeting.
So let’s take a look at the reasons why you should ABSOLUTELY use Twitter for your business.
A monitoring tool
Twitter’s primary function is to communicate and interact in real time with your followers but you can also consider it as a source of information to keep you up to date of all the latest news, trends and what’s happening on the web.
So if you choose to follow your competitors of the industry you’re interested in, you will be kept informed in real time of each of their moves.
You can also follow specific hashtags and thus, easily receive all the information you need. Twitter search is a great feature as well to start a strategic monitoring on a specific topic.
Increase your website traffic
There are several ways to generate traffic to your website with a tweet.You can put links in your bio, that refers to an article from your blog or website, which will drive your followers to your website. If you’re often sharing new and engaging content, people will see you as a great source of information and thus will become regular readers of your content.
Going viral on Twitter
Twitter gives you the opportunity to express yourself freely and to spread your information. When Tweeting, you should optimize your posts with links, appropriate hashtags, photos and videos. You will, then, get more and more followers, go viral and even create a buzz .
Manage your online reputation
Whether your company is on Twitter or not, your customers, your competitors will talk about you at some point.
While you have no control over these talks, you can still change how they see you by participating in these conversations.
For example, the lack of reaction to criticism from a unhappy customer would have a negative impact on your company’s image and reputation. Twitter will allow you to quickly respond to it and at the same time give you the opportunity to show that you are listening to your customers and that you are coming up with solutions to their problems.
A way to interact with your audience
On Twitter, you can inform about your products or services but it’s provides you, also, another way to engage, interact and discover your followers/clients - their preferences, what they like, dislike and their thoughts about you and even resolve their problems. If you are a small business, Twitter represents an excellent opportunity to find potential new customers.
Having your customers’ feedback is crucial for your business to build up a better social media marketing strategy with in order to improve, expand and make your brand more successful.
A customer support
On Twitter, everything happens in quickly and in real time, so having an account on this platform i an excellent advantage to handle customer support.
Indeed, you can to track what people are referring to your brand and if you run across negative responses or opinions from clients, you can fix it quickly to not let the situation becoming worse.
Share your events
When you organize an event, do not hesitate to do a Live Tweet. This allows everyone to participate remotely in real time. Your communication will be more dynamic. You can chat live with your followers and reply individually to each of them.
Meeting influencers who will make promote your business
Everyone is accessible on twitter, you can contact anyone you want. So it’s a great way to build relationship with leaders who have influence in your industry - influencers or journalists. You should begin engaging with them by curating their content, citing and retweet them in your posts. If you create a connection through Twitter they will make you look good and make your audience even bigger.
So, to conclude, Twitter is not a social media that you should set aside. It will definitely help you to boost your website traffic and generate leads. It will allow you to interact in real time with your audience but also to monitor your competitors and what your followers think about you.
After reading all these reasons, are you convinced ?
At What Time to Post On Facebook, Instagram, Linkedln and Twitter
“At what time can I get more likes on my Instagram post?”. Whatever you are on your personal or on your company account, we have already all asked ourselves this question. This is clearly relevant when you have a company and you want to target potential customers. Many parameters must be taken into account that we will discuss about. We gathered these data thanks to Hootsuite.
The seasonality of your sector
Your post will not have the same impact following the period of the year. For example, in the E commerce, the pic of your audience should be during sales time or Christmas. If you are a services company, you can bounce your audience topics off.
The profile of your audience
Above all, the best strategy is to target your audience. First which type of company are you: B2B or B2C? If you are a B2C company, you must also know the profile and thelifestyle of your potential customers. For example if you want to target a teenager or a young mother, you would neither publish the same post nor at the same hour. Thus a teenager will be more available after school while a businesswoman and man will be during the morning. It also depends on the location of your audience. For example, If your potential clients live in different time zone, it can be interesting to choose an intermediate hour that could fit with both destinations.
Best time on Linkedin
Linkedin offered analytics on its app to study your post performance. As it is a professional social media, your pic of audience is evaluated during work time. Monday and Wednesday are the most effective days and on the contrary Sunday is the worst one. In the same time, publishing in the morning seems the best strategy to adopt.
Best time on Facebook
As Facebook is the most popular social media and can target a large variety of profiles, this is also one of the social networks where it is the most difficult to distinguish itself. You could think, as it is an entertainment media, that you have more opportunities on weekends. In fact, it is not the case. The most optimized period seems during lunch break between Wednesday and Friday.
Best time on Instagram
Instagram is currently one of the most attractive social media. Today especially in the retail sector, it is absolutely necessary for a company to have an account. Best time to post on this social media appears between 12pm and 7pm during all the days of the week, except Sunday. Instagram is the most difficult social network to analyze as it presents many opportunities. It is really important for this media to also think in term of sectors. For example, pictures related to food will have a pic of audience around midday.
Best time on Twitter
Twitter is a huge source of opportunity as you can directly interact with your audience and provide consumer services. Also you must be very reactive as a tweet disappears very quickly from top results. A pic of audience appears on Tuesday and is very high in the morning especially around 10am.
Compare with your best competitors
It can be interesting to analyze the strategies of successful competitors. They have often sophisticated analytics tools that allow them to choose the most effective schedule. You can get inspiration and for example choose a slightly time lag. Thus, you could avoid strong competitors.
This article shows you that the best opportunities on social media are not necessary what we could think. For example, Saturday or in the evening when people are not working, are not really the most effective hours. It is also the period of time where the competition is the highest.