At What Time to Post On Facebook, Instagram, Linkedln and Twitter
“At what time can I get more likes on my Instagram post?”. Whatever you are on your personal or on your company account, we have already all asked ourselves this question. This is clearly relevant when you have a company and you want to target potential customers. Many parameters must be taken into account that we will discuss about. We gathered these data thanks to Hootsuite.
The seasonality of your sector
Your post will not have the same impact following the period of the year. For example, in the E commerce, the pic of your audience should be during sales time or Christmas. If you are a services company, you can bounce your audience topics off.
The profile of your audience
Above all, the best strategy is to target your audience. First which type of company are you: B2B or B2C? If you are a B2C company, you must also know the profile and thelifestyle of your potential customers. For example if you want to target a teenager or a young mother, you would neither publish the same post nor at the same hour. Thus a teenager will be more available after school while a businesswoman and man will be during the morning. It also depends on the location of your audience. For example, If your potential clients live in different time zone, it can be interesting to choose an intermediate hour that could fit with both destinations.
Best time on Linkedin
Linkedin offered analytics on its app to study your post performance. As it is a professional social media, your pic of audience is evaluated during work time. Monday and Wednesday are the most effective days and on the contrary Sunday is the worst one. In the same time, publishing in the morning seems the best strategy to adopt.
Best time on Facebook
As Facebook is the most popular social media and can target a large variety of profiles, this is also one of the social networks where it is the most difficult to distinguish itself. You could think, as it is an entertainment media, that you have more opportunities on weekends. In fact, it is not the case. The most optimized period seems during lunch break between Wednesday and Friday.
Best time on Instagram
Instagram is currently one of the most attractive social media. Today especially in the retail sector, it is absolutely necessary for a company to have an account. Best time to post on this social media appears between 12pm and 7pm during all the days of the week, except Sunday. Instagram is the most difficult social network to analyze as it presents many opportunities. It is really important for this media to also think in term of sectors. For example, pictures related to food will have a pic of audience around midday.
Best time on Twitter
Twitter is a huge source of opportunity as you can directly interact with your audience and provide consumer services. Also you must be very reactive as a tweet disappears very quickly from top results. A pic of audience appears on Tuesday and is very high in the morning especially around 10am.
Compare with your best competitors
It can be interesting to analyze the strategies of successful competitors. They have often sophisticated analytics tools that allow them to choose the most effective schedule. You can get inspiration and for example choose a slightly time lag. Thus, you could avoid strong competitors.
This article shows you that the best opportunities on social media are not necessary what we could think. For example, Saturday or in the evening when people are not working, are not really the most effective hours. It is also the period of time where the competition is the highest.
5 Essential Tips to generate Leads on LinkedIn
Have you already received a cold message on LinkedIn from a vague contact that looks like more a spam to you? You have here the perfect example of Don’t to prospect on LinkedIn. So what are the solutions to generate leads?
1. Target your audience
LinkedIn has a huge resource of executives with 590 million users. Moreover the social media provides detailed information about the person’s background but also about a company or a job advertisement. The coding system of LinkedIn also allows you to maximize your research and to offer you a concrete content and contacts with common factors. A lead is an established contact that could be transformed into a potential client. But it can be difficult to create a real commitment with your audience and you can often be disappointed by your return on investment. You must be active and develop a true marketing strategy to generate leads. Many business developers think they must gain as many connections as possible by adding people without checking if it has an interest. So you must target particular prospects to generate more leads.
2.Use tools for research
Once you have targeted the profile of your audience, you can use the LinkedIn search features. It represents a great opportunity as you can select different criteria. For a person, you can choose the name of his company, his location, his job and see shared connections. For a company, you can search by sectors or following the employees working here.
Added to this tool, you can also use the LinkedIn sale navigator which was especially created for sales teams. With this tool you can add your list of leads and use further research filters. LinkedIn also provides you prospects’ suggestions, a dashboard of your deals and news.
3. Optimize your profile and content
Your LinkedIn page must appear credible for your contacts. It is important to provide a maximum of information about your activity. Your account must also be active. It is relevant to create content, articles that answer the questions and issues of your audience. Your content can show the different events in which you were involved. Do not hesitate to engage with your contacts. For example, you can like, comment or share similar posts of your contact. In your post, you can tag recommended people to attract more leads.
4. Create and maintain a relationship with your leads.
When you meet a new potential client, instead of giving a visit card that has huge chance to get lost, you can give your linkedin QR code of the app. It is the icon on the right of the search features.
Once you have a connection with him you can try to contact him. Too often people send to their leads an informal message which is only a copy paste addressed to thousands of them. It has no interest to send an email immediately after a connection established. On the contrary, you should personalize your message. For example, you can begin it such as : “Hello (Name), I saw that you are working at (Name of the company)”. Once the client has answered, you need to evaluate if he is ready or not for a meeting. Do not relaunch too frequently, no more than twice a year.
5. Use sponsored content and inMail
Sponsored content is posts that appear on the news feed of the user, without being connected to the author. LinkedIn has expanded the functionality to mail. This option can send to a targeted audience a personalized message. For example, you can send them invitation for an event or a sales promotion.
These advices represent a basic and easy method to generate Leads. It is the most optimized way to gain clients so now let’s try it!